Cross-Platform
Experiential Activations, Campus Programming, Cultural Partnerships
For Hennessy
The first time the most famous Black artist in the world was exhibited across six HBCU campuses — bringing 10,000+ students face to face with the work.
Attendees across 6 HBCUs
HBCU campuses
The ask
Hennessy came to Portrait Media Group to reach the next generation of Black creators, artists and thought-leaders in an authentic, culturally relevant way — and to build awareness for their HBCU Fellows Program, which equips the next generation of diverse C-suite leaders through financial assistance, access and experiences.
What we did
We sent The Bishop Art Gallery's Basquiat exhibit to six HBCUs, powered by Hennessy, to make the fine arts accessible in a way they never had been on those campuses. It connected students directly to the Fellows Program and gave them an experience they will carry with them.
The results
10,000+ attendees across six HBCU campuses
A direct student pipeline into the Hennessy HBCU Fellows Program
