Cross-Platform
Creator Content, Branded Content, Social
For Glade
Custom creator content that placed Glade inside a real holiday homecoming — and drove over half a million views.
Views
Likes
Comments
The ask
Drive desire, expand usage occasions and capture market share across the Glade product line.
What we did
We created custom content with Lance Gross, giving thanks to friends and family as they celebrate the holidays at his home — with Glade's limited edition holiday candles woven into the moment rather than staged around it.
The results
556K+ views
32K+ likes
350+ comments