Cross-Platform
Custom Content Sponsorship, 1st Party Data Targeting, Social Activation, High-Visibility Media
For Huggies
A multichannel, personalised content approach that drove education and preference for a babycare brand among its core consumer.
Campaign impressions
Pre-roll CTR, 93% above benchmark
Lift in awareness
The ask
Increase awareness and drive education for a babycare product through a strategic combination of content marketing and targeted media.
What we did
Portrait Media Group drove education and preference through custom content sponsorships, first-party data content promotion and high-visibility ad placements. Precision targeting, social activations and strategic distribution maximised awareness and engagement with Huggies' core consumer.
The results
9.3M campaign impressions
0.29% pre-roll CTR — 93% above internal benchmark
+1.3% directional lift in awareness
